Table 4 Results of discriminate validity (n = 377)

From: What influences user continuous intention of digital museum: integrating task-technology fit (TTF) and unified theory of acceptance and usage of technology (UTAUT) models

 

TAC

TEC

TTF

PEX

EE

SI

BIU

PEN

DA

PCV

TAC

0.806

         

TEC

0.370**

0.785

        

TTF

0.356**

0.372**

0.767

       

PEX

0.409**

0.339**

0.377**

0.771

      

EE

0.461**

0.383**

0.445**

0.449**

0.766

     

SI

0.338**

0.351**

0.379**

0.366**

0.424**

0.809

    

CBIU

0.386**

0.364**

0.384**

0.425**

0.436**

0.443**

0.798

   

PEN

0.352**

0.420**

0.308**

0.382**

0.384**

0.444**

0.434**

0.819

  

DA

0.471**

0.422**

0.388**

0.423**

0.416**

0.496**

0.494**

0.463**

0.809

 

PCV

0.446**

0.420**

0.350**

0.363**

0.411**

0.379**

0.415**

0.370**

0.425**

0.788

  1. Bold (on diagonal) represents the square root of the variable’s AVE
  2. Asterisks represent the correlation is significant at the 0.01 level (2-tailed)
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