Table 2 Critical carbon reduction behaviors

Transportation behavior

TB

This indicator refers to tourists’ low-carbon transportation choices when visiting agricultural heritage sites, such as using public transportation to reach the site, choosing electric shuttle services within the site, and walking or cycling on designated paths to explore traditional farming areas.

Consumption behavior

CB

This indicator encompasses tourists’ sustainable consumption choices at agricultural heritage sites, including purchasing local agricultural products, choosing eco-friendly accommodations, using reusable containers, and minimizing food waste when enjoying local cuisine.

Recreational behavior

RB

This indicator involves tourists’ low-carbon choices during recreational activities at agricultural heritage sites, such as participating in traditional farming experiences, choosing eco-friendly guided tours, engaging in sustainable agricultural education activities, and respecting local farming customs.

Environmental protection behavior

EPB

This indicator encompasses tourists’ direct actions to protect the agricultural heritage environment, including proper waste disposal, following designated paths to protect farmland, participating in agricultural conservation activities, and supporting local environmental protection initiatives.