Fig. 3: Simple slope of the moderating effect of cultural identity. | npj Heritage Science

Fig. 3: Simple slope of the moderating effect of cultural identity.

From: Understanding continued use intention of digital intangible cultural heritage games through the SOR model

Fig. 3

a UPC × INT, b HPC × INT;∣ a The slope of the utilitarian performance confirmation (UPC) changes more dramatically at high levels of the moderator variable Cultural Identity (CI) and appears flatter at low levels of CI. The straight line slopes from the lower left to the upper right, indicating a positive moderating effect of CI between UPC and continuous intention (INT). b The slope of the hedonic performance confirmation (HPC) changes more dramatically at high levels of the moderator variable cultural Identity (CI) and appears less sharply at low levels of CI. The straight line also slopes from the lower left to the upper right, indicating a positive moderating effect of CI between HPC and continuous intention (INT).

Back to article page