Table 3 Discriminate validity of the research model

From: Understanding continued use intention of digital intangible cultural heritage games through the SOR model

 

IQ

SQ

CM

SI

UPC

HPC

VOC

CI

INT

IQ

0.807

        

SQ

0.274

0.839

       

CM

0.362

0.269

0.856

      

SI

0.398

0.273

0.424

0.857

     

UPC

0.422

0.389

0.497

0.415

0.796

    

HPC

0.326

0.254

0.430

0.414

0.415

0.776

   

VOC

−0.247

−0.362

−0.265

−0.293

−0.382

−0.307

0.755

  

CI

0.271

0.280

0.291

0.347

0.408

0.378

−0.401

0.764

 

INT

0.301

0.292

0.521

0.361

0.334

0.334

−0.293

0.341

0.874

  1. The diagonal elements are the square roots of AVEs.
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