Table 5 Factor loading coefficient
From: Commercial color impact on traditional heritage features in Suzhou Shiquan historic district
Factor | Measurement Item (Observable Variable) | Coef. | (Std. Error) | z (CR value) | p | Std. Estimate |
|---|---|---|---|---|---|---|
Color Coordination | I believe the colors of commercial elements are harmonized with the overall color tone of the historic district. | 1 | — | — | — | 0.873 |
Color Coordination | 2.The colors of commercial buildings complement the traditional colors of historical buildings. | 0.997 | 0.025 | 39.202 | 0 | 0.888 |
Color Coordination | 3. I believe the colors of commercial billboards do not disrupt the visual harmony of the district. | 1.084 | 0.026 | 42.39 | 0 | 0.919 |
Color Coordination | 4. The color design of commercial elements takes into account the cultural background of the historic district. | 1.087 | 0.025 | 42.789 | 0 | 0.923 |
Color Coordination | 5. I believe the color scheme of the district after commercial development has maintained the historical continuity. | 1.074 | 0.026 | 40.96 | 0 | 0.905 |
Color Coordination | 6. The colors of commercial elements create a good visual transition with the historical buildings of the district. | 1.057 | 0.027 | 39.03 | 0 | 0.886 |
Color Homogenization | 1. I think commercial elements have made the color of the district overly uniform. | 1 | — | — | — | 0.848 |
Color Homogenization | 2. The color of commercial buildings has caused the historical district to lose its original diversity. | 1.08 | 0.03 | 36.029 | 0 | 0.886 |
Color Homogenization | 3. I believe that commercial development has led to a homogenization of the district’s color style. | 1.078 | 0.029 | 36.906 | 0 | 0.897 |
Color Homogenization | 4. The color design of commercial elements lacks respect for the diversity of the historical district. | 0.978 | 0.028 | 34.816 | 0 | 0.869 |
Color Homogenization | 5. I feel that commercialization has weakened the distinctive color characteristics of the district. | 0.866 | 0.027 | 31.98 | 0 | 0.827 |
Color Homogenization | 6. The color choices after commercial development have not taken the uniqueness of the historical district into account. | 0.826 | 0.027 | 31.017 | 0 | 0.812 |
Color Acceptance | 1. I am satisfied with the color choices of commercial elements in the historical district. | 1 | — | — | — | 0.854 |
Color Acceptance | 2. I accept the color schemes of commercial buildings in the historical district. | 1.032 | 0.03 | 33.904 | 0 | 0.844 |
Color Acceptance | 3. I believe the color of commercial elements can be accepted by the residents of the historical district. | 1.16 | 0.031 | 37.705 | 0 | 0.893 |
Color Acceptance | 4. The introduction of commercial colors has not affected my overall impression of the historical district. | 1.176 | 0.029 | 40.562 | 0 | 0.926 |
Color Acceptance | 5. I believe that the colors of commercial elements and the historical district can coexist. | 1.137 | 0.029 | 39.594 | 0 | 0.915 |
Color Acceptance | 6.I have an open attitude toward the color changes brought by commercialization. | 1.085 | 0.031 | 34.809 | 0 | 0.856 |
Cultural Depth | 1. Commercial development has had a positive impact on the cultural depth of the historical district. | 1 | — | — | — | 0.884 |
Cultural Depth | 2. I believe commercial elements can enrich the cultural connotations of the historical district. | 1.014 | 0.023 | 44.028 | 0 | 0.922 |
Cultural Depth | 3. Commercialization has enhanced the cultural experience of the historical district. | 0.922 | 0.022 | 42.734 | 0 | 0.911 |
Cultural Depth | 4. Commercial elements have incorporated educational functions into the historical district. | 0.968 | 0.022 | 43.823 | 0 | 0.921 |
Cultural Depth | 5. I believe commercial development has respected the cultural heritage of the historical district. | 0.949 | 0.025 | 37.786 | 0 | 0.863 |
Cultural Depth | 6. The introduction of commercial projects helps spread the cultural value of the historical district. | 0.928 | 0.026 | 36.274 | 0 | 0.846 |
Cultural Appeal | 1. The color changes brought by commercialization have increased the attractiveness of the historical district to tourists. | 1 | — | — | — | 0.879 |
Cultural Appeal | 2. The color changes brought by commercialization have improved the overall esthetic appeal of the historical district. | 0.955 | 0.025 | 37.517 | 0 | 0.873 |
Cultural Appeal | 3. I think the color design of commercial elements has contributed positively to the visual identity of the historical district. | 0.955 | 0.032 | 29.547 | 0 | 0.767 |
Cultural Appeal | 4. Commercial color schemes have created a better environment for visitors to appreciate the historical district. | 0.915 | 0.025 | 36.611 | 0 | 0.863 |
Cultural Appeal | 5. I feel that the introduction of commercial colors has increased the vibrancy of the historical district. | 0.861 | 0.027 | 31.696 | 0 | 0.799 |
Cultural Appeal | 6. I believe that the use of commercial colors has enhanced the historical district’s ability to attract tourists. | 0.89 | 0.025 | 35.755 | 0 | 0.852 |