Table 5 Factor loading coefficient

From: Commercial color impact on traditional heritage features in Suzhou Shiquan historic district

Factor

Measurement Item (Observable Variable)

Coef.

(Std. Error)

z (CR value)

p

Std. Estimate

Color Coordination

I believe the colors of commercial elements are harmonized with the overall color tone of the historic district.

1

0.873

Color Coordination

2.The colors of commercial buildings complement the traditional colors of historical buildings.

0.997

0.025

39.202

0

0.888

Color Coordination

3. I believe the colors of commercial billboards do not disrupt the visual harmony of the district.

1.084

0.026

42.39

0

0.919

Color Coordination

4. The color design of commercial elements takes into account the cultural background of the historic district.

1.087

0.025

42.789

0

0.923

Color Coordination

5. I believe the color scheme of the district after commercial development has maintained the historical continuity.

1.074

0.026

40.96

0

0.905

Color Coordination

6. The colors of commercial elements create a good visual transition with the historical buildings of the district.

1.057

0.027

39.03

0

0.886

Color Homogenization

1. I think commercial elements have made the color of the district overly uniform.

1

0.848

Color Homogenization

2. The color of commercial buildings has caused the historical district to lose its original diversity.

1.08

0.03

36.029

0

0.886

Color Homogenization

3. I believe that commercial development has led to a homogenization of the district’s color style.

1.078

0.029

36.906

0

0.897

Color Homogenization

4. The color design of commercial elements lacks respect for the diversity of the historical district.

0.978

0.028

34.816

0

0.869

Color Homogenization

5. I feel that commercialization has weakened the distinctive color characteristics of the district.

0.866

0.027

31.98

0

0.827

Color Homogenization

6. The color choices after commercial development have not taken the uniqueness of the historical district into account.

0.826

0.027

31.017

0

0.812

Color Acceptance

1. I am satisfied with the color choices of commercial elements in the historical district.

1

0.854

Color Acceptance

2. I accept the color schemes of commercial buildings in the historical district.

1.032

0.03

33.904

0

0.844

Color Acceptance

3. I believe the color of commercial elements can be accepted by the residents of the historical district.

1.16

0.031

37.705

0

0.893

Color Acceptance

4. The introduction of commercial colors has not affected my overall impression of the historical district.

1.176

0.029

40.562

0

0.926

Color Acceptance

5. I believe that the colors of commercial elements and the historical district can coexist.

1.137

0.029

39.594

0

0.915

Color Acceptance

6.I have an open attitude toward the color changes brought by commercialization.

1.085

0.031

34.809

0

0.856

Cultural Depth

1. Commercial development has had a positive impact on the cultural depth of the historical district.

1

0.884

Cultural Depth

2. I believe commercial elements can enrich the cultural connotations of the historical district.

1.014

0.023

44.028

0

0.922

Cultural Depth

3. Commercialization has enhanced the cultural experience of the historical district.

0.922

0.022

42.734

0

0.911

Cultural Depth

4. Commercial elements have incorporated educational functions into the historical district.

0.968

0.022

43.823

0

0.921

Cultural Depth

5. I believe commercial development has respected the cultural heritage of the historical district.

0.949

0.025

37.786

0

0.863

Cultural Depth

6. The introduction of commercial projects helps spread the cultural value of the historical district.

0.928

0.026

36.274

0

0.846

Cultural Appeal

1. The color changes brought by commercialization have increased the attractiveness of the historical district to tourists.

1

0.879

Cultural Appeal

2. The color changes brought by commercialization have improved the overall esthetic appeal of the historical district.

0.955

0.025

37.517

0

0.873

Cultural Appeal

3. I think the color design of commercial elements has contributed positively to the visual identity of the historical district.

0.955

0.032

29.547

0

0.767

Cultural Appeal

4. Commercial color schemes have created a better environment for visitors to appreciate the historical district.

0.915

0.025

36.611

0

0.863

Cultural Appeal

5. I feel that the introduction of commercial colors has increased the vibrancy of the historical district.

0.861

0.027

31.696

0

0.799

Cultural Appeal

6. I believe that the use of commercial colors has enhanced the historical district’s ability to attract tourists.

0.89

0.025

35.755

0

0.852