Table 7 Discriminant validity: Pearson correlation and AVE square root value
From: Commercial color impact on traditional heritage features in Suzhou Shiquan historic district
Color Coordination | Color Homogenization | Color Acceptance | Cultural Depth | Cultural Appeal | |
|---|---|---|---|---|---|
Color Coordination | 0.899 | ||||
Color Homogenization | 0.589 | 0.857 | |||
Color Acceptance | 0.730 | 0.565 | 0.882 | ||
Cultural Depth | 0.559 | 0.527 | 0.681 | 0.892 | |
Cultural Appeal | 0.664 | 0.629 | 0.682 | 0.579 | 0.840 |
