Table 2 Reliability and Convergent Validity of Revised Measurement Indicators

From: Adopting AR wayfinding in heritage tourism: extending the UTAUT in cultural contexts

Construct

Factor Loadings

CR

AVE

Alpha

SMC

Performance Expectancy

PE1

0.725

0.782

0.544

0.78

0.525

PE4

0.774

0.599

PE5

0.712

0.507

Effort Expectancy

EE1

0.759

0.849

0.585

0.85

0.575

EE2

0.73

0.534

EE3

0.789

0.622

EE4

0.78

0.609

Social Influence

SI1

0.716

0.849

0.585

0.85

0.512

SI2

0.803

0.645

SI3

0.75

0.563

SI4

0.788

0.62

Perceived Risk

PR2

0.773

0.865

0.617

0.866

0.597

PR3

0.765

0.585

PR4

0.821

0.673

PR5

0.781

0.61

Perceived Trust

PT2

0.73

0.858

0.602

0.844

0.533

PT3

0.728

0.53

PT4

0.766

0.586

PT5

0.809

0.654

Perceived Interactivity

PI1

0.717

0.85

0.531

0.85

0.514

PI2

0.719

0.517

PI3

0.755

0.57

PI4

0.725

0.525

PI5

0.727

0.528

Perceived Pleasure

PP1

0.788

0.849

0.585

0.849

0.62

PP2

0.776

0.603

PP3

0.758

0.574

PP4

0.737

0.543

Self-Efficacy

SE1

0.798

0.848

0.583

0.849

0.637

SE2

0.758

0.575

SE3

0.776

0.601

SE5

0.72

0.519

Behavioral Intention

BI1

0.729

0.838

0.564

0.848

0.532

BI2

0.738

0.544

BI3

0.79

0.624

BI4

0.745

0.555