Table 2 Reliability and Convergent Validity of Revised Measurement Indicators
From: Adopting AR wayfinding in heritage tourism: extending the UTAUT in cultural contexts
Construct | Factor Loadings | CR | AVE | Alpha | SMC | |
|---|---|---|---|---|---|---|
Performance Expectancy | PE1 | 0.725 | 0.782 | 0.544 | 0.78 | 0.525 |
PE4 | 0.774 | 0.599 | ||||
PE5 | 0.712 | 0.507 | ||||
Effort Expectancy | EE1 | 0.759 | 0.849 | 0.585 | 0.85 | 0.575 |
EE2 | 0.73 | 0.534 | ||||
EE3 | 0.789 | 0.622 | ||||
EE4 | 0.78 | 0.609 | ||||
Social Influence | SI1 | 0.716 | 0.849 | 0.585 | 0.85 | 0.512 |
SI2 | 0.803 | 0.645 | ||||
SI3 | 0.75 | 0.563 | ||||
SI4 | 0.788 | 0.62 | ||||
Perceived Risk | PR2 | 0.773 | 0.865 | 0.617 | 0.866 | 0.597 |
PR3 | 0.765 | 0.585 | ||||
PR4 | 0.821 | 0.673 | ||||
PR5 | 0.781 | 0.61 | ||||
Perceived Trust | PT2 | 0.73 | 0.858 | 0.602 | 0.844 | 0.533 |
PT3 | 0.728 | 0.53 | ||||
PT4 | 0.766 | 0.586 | ||||
PT5 | 0.809 | 0.654 | ||||
Perceived Interactivity | PI1 | 0.717 | 0.85 | 0.531 | 0.85 | 0.514 |
PI2 | 0.719 | 0.517 | ||||
PI3 | 0.755 | 0.57 | ||||
PI4 | 0.725 | 0.525 | ||||
PI5 | 0.727 | 0.528 | ||||
Perceived Pleasure | PP1 | 0.788 | 0.849 | 0.585 | 0.849 | 0.62 |
PP2 | 0.776 | 0.603 | ||||
PP3 | 0.758 | 0.574 | ||||
PP4 | 0.737 | 0.543 | ||||
Self-Efficacy | SE1 | 0.798 | 0.848 | 0.583 | 0.849 | 0.637 |
SE2 | 0.758 | 0.575 | ||||
SE3 | 0.776 | 0.601 | ||||
SE5 | 0.72 | 0.519 | ||||
Behavioral Intention | BI1 | 0.729 | 0.838 | 0.564 | 0.848 | 0.532 |
BI2 | 0.738 | 0.544 | ||||
BI3 | 0.79 | 0.624 | ||||
BI4 | 0.745 | 0.555 | ||||