Table 5 Path Analysis Results
From: Adopting AR wayfinding in heritage tourism: extending the UTAUT in cultural contexts
Hypothesized Path | Estimate | S.E. | C.R. | P |
|---|---|---|---|---|
H1: PE—BI | 0.129 | 0.069 | 1.884 | 0.060 |
H2: EE—BI | 0.252 | 0.090 | 2.803 | *** |
H3: EE—PE | 0.467 | 0.076 | 6.146 | *** |
H4: SI—BI | 0.077 | 0.080 | 0.953 | 0.340 |
H5: SI—PT | 0.310 | 0.065 | 4.801 | *** |
H6: PT—BI | 0.308 | 0.078 | 3.965 | *** |
H7: PR—BI | -0.073 | 0.092 | −0.795 | 0.426 |
H8: PR—PT | -0.332 | 0.072 | −4.635 | *** |
H9: PI—BI | 0.134 | 0.067 | 1.995 | 0.046 |
H10: PI—PP | 0.159 | 0.056 | 2.857 | 0.004 |
H11: PP—BI | 0.172 | 0.074 | 2.320 | 0.020 |
H12: SE—BI | 0.271 | 0.087 | 3.100 | *** |
H13: SE—PP | 0.409 | 0.064 | 6.365 | *** |
