Table 6 Revised model path coefficients
From: Adopting AR wayfinding in heritage tourism: extending the UTAUT in cultural contexts
Hypothesized Path | Estimate | S.E. | C.R. | P |
|---|---|---|---|---|
H2: EE—BI | 0.342 | 0.080 | 4.297 | *** |
H3: EE—PE | 0.468 | 0.076 | 6.146 | *** |
H5: SI—PT | 0.313 | 0.065 | 4.828 | *** |
H6: PT—BI | 0.331 | 0.074 | 4.456 | *** |
H8: PR—PT | −0.335 | 0.072 | −4.668 | *** |
H9: PI—BI | 0.148 | 0.064 | 2.296 | 0.022 |
H10: PI—PP | 0.159 | 0.056 | 2.856 | 0.004 |
H11: PP—BI | 0.182 | 0.071 | 2.541 | 0.002 |
H12: SE—BI | 0.301 | 0.080 | 3.756 | *** |
H13: SE—PP | 0.409 | 0.064 | 6.340 | *** |
