Table 7 Mediation Effect Analysis
From: Adopting AR wayfinding in heritage tourism: extending the UTAUT in cultural contexts
Mediation Path | Effect Type | Estimate | Bias-Corrected95% CI | P | Mediation Result | Supported? | |
|---|---|---|---|---|---|---|---|
Lower | Upper | ||||||
SI-PT-BI | d2 | 0.077 | 0.080 | 0.34 | −0.080 | Full mediation | Yes |
ind2 | 0.095 | 0.032 | 0.003 | 0.043 | |||
total2 | 0.171 | 0.082 | 0.037 | 0.013 | |||
PR-PT-BI | d3 | −0.073 | 0.092 | 0.426 | −0.250 | Full mediation | Yes |
ind3 | −0.101 | 0.035 | 0.004 | −0.182 | |||
total3 | −0.174 | 0.092 | 0.059 | −0.364 | |||
PI-PP-BI | d4 | 0.134 | 0.067 | 0.046 | 0.006 | Partial mediation | Yes |
ind4 | 0.027 | 0.016 | 0.094 | 0.004 | |||
total4 | 0.160 | 0.069 | 0.020 | 0.031 | |||
SE-PP-BI | d5 | 0.271 | 0.087 | 0.002 | 0.112 | Partial mediation | Yes |
ind5 | 0.070 | 0.031 | 0.027 | 0.015 | |||
total5 | 0.339 | 0.085 | 0 | 0.186 | |||
