Table 3 Relationships between observed variables and latent constructs

From: The impact of AI-generated technologies-driven digital cultural heritage platforms on users’ offline cultural participation intentions

Construct

Measurement Items

Cronbach’s α

Standardized Estimate

AVE

CR

Creative Design

CD1

0.824

0.81

0.611

0.825

CD2

0.76

Creative Content

CC1

0.818

0.776

0.6

0.818

CC2

0.769

Entertainment Experience

RE1

0.821

0.729

0.606

0.822

RE2

0.809

Narrative Design

ND1

0.823

0.727

0.607

0.826

ND2

0.792

Privacy and Security

PI1

0.816

0.764

0.597

0.816

PI2

0.754

Ethical Concerns

EQ1

0.852

0.753

0.591

0.852

EQ2

0.783

Negative Emotions

NE1

0.839

0.769

0.569

0.84

NE2

0.706

Perceived Benefit

PB1

0.857

0.79

0.602

0.858

PB2

0.75

PB3

0.81

Perceived Risk

PR1

0.835

0.732

0.599

0.839

PR2

0.78

PR3

0.75

Online AIGC Platform Experience

AE1

0.829

0.78

0.611

0.823

AE2

0.785

Offline Heritage Experience

OE1

0.844

0.81

0.603

0.850

OE2

0.75

OE3

0.79

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