Table 4 Statistical information on the demographic distribution of the participants, n = 726
From: How generative AI shapes user perceived value and adoption intention in digital museum experiences
Variable | Category | Frequency | Percent |
|---|---|---|---|
Gender | Male | 370 | 51.0 |
Female | 356 | 49.0 | |
Age | 18–25 | 307 | 42.3 |
26–35 | 180 | 24.8 | |
36–45 | 147 | 20.2 | |
46–55 | 67 | 9.2 | |
Above55 | 25 | 3.4 | |
Education | Below undergraduate | 93 | 12.8 |
Undergraduate | 419 | 57.7 | |
Postgraduate | 140 | 19.3 | |
Doctor | 74 | 10.2 | |
Occupation | Student | 260 | 35.8 |
Teacher | 88 | 12.1 | |
Cultural Heritage Researcher | 178 | 24.5 | |
Museum Professional | 141 | 19.4 | |
Other | 59 | 8.1 | |
Purpose of Visit | General browsing | 313 | 43.1 |
Planning an on-site visit | 109 | 15.0 | |
In-depth academic or research-oriented visit | 304 | 41.9 | |
Total | 726 | 100 |
