Table 10 The indirect effect of 13 individual image perception items
From: Aligning online images and realities beyond the hype for sustainable heritage tourism
Item | PG Loading | NG Loading | PG → SAT_I | SAT_I → SAT | PG indirect effect | NG → SAT_I | NG indirect effect |
|---|---|---|---|---|---|---|---|
TA3 | 0.885 | 0.897 | 0.199 | 0.379 | 0.0667 | −0.703 | −0.2390 |
TA2 | 0.892 | 0.884 | 0.199 | 0.379 | 0.0673 | −0.703 | −0.2355 |
TA4 | 0.896 | 0.832 | 0.199 | 0.379 | 0.0676 | −0.703 | −0.2217 |
TA1 | 0.874 | 0.817 | 0.199 | 0.379 | 0.0659 | −0.703 | −0.2177 |
TE5 | 0.889 | 0.860 | 0.322 | 0.373 | 0.1068 | −0.574 | −0.1841 |
TE1 | 0.829 | 0.813 | 0.322 | 0.373 | 0.0996 | −0.574 | −0.1741 |
TE2 | 0.876 | 0.796 | 0.322 | 0.373 | 0.1052 | −0.574 | −0.1704 |
TE4 | 0.894 | 0.792 | 0.322 | 0.373 | 0.1074 | −0.574 | −0.1696 |
TE3 | 0.867 | 0.781 | 0.322 | 0.373 | 0.1041 | −0.574 | −0.1672 |
TF1 | 0.822 | 0.885 | 0.339 | 0.362 | 0.1009 | −0.485 | −0.1554 |
TF2 | 0.848 | 0.881 | 0.339 | 0.362 | 0.1041 | −0.485 | −0.1547 |
TF3 | 0.807 | 0.880 | 0.339 | 0.362 | 0.0990 | −0.485 | −0.1545 |
TF4 | 0.815 | 0.879 | 0.339 | 0.362 | 0.1000 | −0.485 | −0.1543 |
