Fig. 1: Conceptual framework diagram. | npj Heritage Science

Fig. 1: Conceptual framework diagram.

From: Preserving China’s Intangible Cultural Heritage through AR/VR storytelling, social media, and AI narratives

Fig. 1: Conceptual framework diagram.

This Fig. 1 illustrates how five key factors Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Immersion (PI), Perceived Authenticity (PA), and Social Media Engagement (SME) influence Technology Acceptance (TA). In turn, TA affects users’ Willingness to Adopt Digital ICH (WAD). The model highlights both direct and indirect relationships between perceptions, acceptance, and adoption intention within the context of digital intangible cultural heritage.

Back to article page