Table 1 Demographic Profile of Respondents (N = 350)

From: Preserving China’s Intangible Cultural Heritage through AR/VR storytelling, social media, and AI narratives

Variable

Category

Percentage (%)

Gender

Male

51.4%

 

Female

48.6%

Age group

18–25 years

34.3%

 

26–35 years

40.0%

 

36–45 years

17.1%

 

46+ years

8.6%

Education level

High School

14.3%

 

Undergraduate

51.4%

 

Postgraduate

34.3%

Prior experience with digital ICH

Yes

60.0%

 

No

40.0%