Fig. 1: Research hypothesis paths of the PPB model. | npj Heritage Science

Fig. 1: Research hypothesis paths of the PPB model.

From: Unpacking digital heritage experiences using PLS SEM and fsQCA through a perception-place behavior model

Fig. 1: Research hypothesis paths of the PPB model.The alt text for this image may have been generated using AI.

Solid blue arrows denote hypothesized positive effects; dashed orange arrows denote hypothesized negative effects. Light-blue nodes indicate independent variables, orange nodes indicate mediating variables, green nodes indicate dependent variables, and the yellow node denotes the moderating variable. See hypotheses H1–H6 for the specific moderated paths.

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