Table 2 Descriptive statistics
Code | Item | Min | Max | Mean | Std. Dev. | Kurtosis | Skewness |
|---|---|---|---|---|---|---|---|
PR1 | The digital environment felt highly realistic. | 1 | 5 | 4.058 | 0.930 | 0.856 | −0.971 |
PR2 | The experience accurately reconstructed cultural heritage details. | 1 | 5 | 3.953 | 1.072 | 0.267 | −0.939 |
PR3 | I felt immersed as if I were physically present. | 1 | 5 | 3.882 | 1.085 | 0.434 | −0.968 |
NC1 | The digital narrative helped me better understand the cultural context. | 1 | 5 | 3.849 | 1.152 | 0.184 | −0.947 |
NC2 | I was attracted to the storytelling content. | 1 | 5 | 3.640 | 1.144 | −0.370 | −0.642 |
NC3 | The narrative structure enhanced my cultural understanding. | 1 | 5 | 3.734 | 1.185 | −0.387 | −0.722 |
CI1 | In this digital-twin experience, I feel a strong sense of identity with this culture. | 1 | 5 | 3.971 | 1.008 | 0.546 | −0.920 |
CI2 | I recognize this culture’s historical significance as presented in the digital twin. | 1 | 5 | 3.963 | 0.973 | 0.755 | −0.952 |
CI3 | I am willing to support the protection and dissemination of this culture after experiencing the digital twin. | 1 | 5 | 3.921 | 1.019 | 0.167 | −0.766 |
PA1 | I have an emotional connection to this heritage site as presented in the digital | 1 | 5 | 3.986 | 0.973 | 0.275 | −0.845 |
PA2 | This place in the digital twin has unique value for me. | 1 | 5 | 3.672 | 1.119 | −0.017 | −0.728 |
PA3 | I would like to revisit this place through the digital-twin presentation. | 1 | 5 | 3.921 | 1.013 | 0.157 | −0.793 |
EBI1 | After this digital-twin experience, I would proactively reduce waste. | 1 | 5 | 4.004 | 1.036 | 0.935 | −1.129 |
EBI2 | After this digital-twin experience, I will actively help maintain environmental cleanliness. | 1 | 5 | 3.812 | 1.088 | -0.226 | −0.627 |
EBI3 | Following this digital-twin experience, I support green and low-carbon travel related to the site. | 1 | 5 | 3.860 | 1.114 | 0.491 | −0.972 |
CRI1 | After this digital-twin experience, I will respect the customs and traditions of the heritage site. | 1 | 5 | 3.971 | 0.949 | 0.460 | −0.829 |
CRI2 | After this digital-twin experience, I am willing to follow behavioral rules at the heritage site. | 1 | 5 | 4.060 | 0.895 | 0.622 | −0.883 |
CRI3 | After this digital-twin experience, I will avoid behaviors that may harm cultural sentiments. | 1 | 5 | 4.027 | 0.994 | 0.762 | −1.029 |
CC1 | I often participate in cultural or artistic events. | 1 | 5 | 3.428 | 1.299 | −1.008 | −0.369 |
CC2 | I have the ability to appreciate traditional culture. | 1 | 5 | 3.277 | 1.310 | −1.016 | −0.356 |
CC3 | I am highly interested in and understanding of diverse cultures. | 1 | 5 | 3.256 | 1.344 | −1.092 | −0.421 |
