Table 4 Reliability and validity analysis

From: Digital rebirth: how task-technology fit drive immersion and user engagement in intangible cultural heritage VR

Variable

Items

Factor Loading

CA

Rho_A

CR

AVE

BI

BI1

0.888

0.843

0.844

0.905

0.761

BI2

0.864

BI3

0.864

CON

CON1

0.867

0.839

0.840

0.903

0.756

CON2

0.879

CON3

0.863

CUR

CUR1

0.873

0.838

0.842

0.902

0.755

CUR2

0.846

CUR3

0.887

IM

IM1

0.874

0.836

0.837

0.901

0.753

IM2

0.860

IM3

0.868

JOY

JOY1

0.862

0.832

0.834

0.899

0.748

JOY2

0.854

JOY3

0.878

PEOU

PEOU1

0.845

0.828

0.828

0.897

0.744

PEOU2

0.875

PEOU3

0.867

PU

PU1

0.888

0.857

0.859

0.913

0.777

PU2

0.868

PU3

0.889

TEC

TEC1

0.865

0.827

0.827

0.896

0.743

TEC2

0.864

TEC3

0.856

TC

TC1

0.867

0.822

0.824

0.894

0.737

TC2

0.860

TC3

0.848

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