Table 5 Discriminant Validity (Fornell-Larcker)

From: Digital rebirth: how task-technology fit drive immersion and user engagement in intangible cultural heritage VR

Variable

BI

CON

CUR

IM

JOY

PEOU

PU

TEC

TC

BI

0.872

        

CON

0.480

0.870

       

CUR

0.474

0.427

0.869

      

IM

0.520

0.429

0.445

0.868

     

JOY

0.494

0.439

0.443

0.451

0.865

    

PEOU

0.449

0.399

0.424

0.420

0.475

0.862

   

PU

0.498

0.449

0.385

0.436

0.479

0.375

0.882

  

TEC

0.518

0.456

0.372

0.445

0.408

0.417

0.479

0.862

 

TC

0.448

0.421

0.370

0.392

0.446

0.391

0.467

0.447

0.859

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