Table 7 Discriminant Validity (Cross-loadings)

BI1

0.888

0.407

0.459

0.484

0.449

0.376

0.424

0.450

0.369

BI2

0.864

0.405

0.386

0.445

0.418

0.397

0.441

0.447

0.361

BI3

0.864

0.446

0.393

0.429

0.425

0.403

0.438

0.460

0.443

CON1

0.381

0.867

0.373

0.369

0.365

0.341

0.412

0.372

0.378

CON2

0.423

0.879

0.382

0.388

0.370

0.359

0.390

0.385

0.372

CON3

0.446

0.863

0.361

0.361

0.410

0.341

0.370

0.432

0.349

CUR1

0.380

0.357

0.873

0.358

0.370

0.354

0.330

0.349

0.311

CUR2

0.440

0.384

0.846

0.352

0.362

0.354

0.332

0.274

0.264

CUR3

0.415

0.374

0.887

0.442

0.418

0.394

0.340

0.343

0.381

IM1

0.478

0.329

0.378

0.874

0.405

0.339

0.389

0.374

0.306

IM2

0.419

0.374

0.409

0.860

0.369

0.394

0.363

0.356

0.359

IM3

0.455

0.413

0.373

0.868

0.398

0.361

0.381

0.426

0.356

JOY1

0.435

0.397

0.385

0.394

0.862

0.452

0.421

0.366

0.388

JOY2

0.401

0.352

0.370

0.351

0.854

0.372

0.413

0.328

0.393

JOY3

0.444

0.388

0.393

0.422

0.878

0.405

0.410

0.363

0.379

PEOU1

0.373

0.379

0.386

0.384

0.370

0.845

0.299

0.318

0.353

PEOU2

0.385

0.329

0.353

0.321

0.430

0.875

0.334

0.358

0.313

PEOU3

0.404

0.324

0.358

0.381

0.429

0.867

0.339

0.402

0.345

PU1

0.465

0.403

0.383

0.421

0.401

0.330

0.888

0.413

0.426

PU2

0.424

0.416

0.302

0.338

0.438

0.358

0.868

0.410

0.387

PU3

0.426

0.369

0.329

0.389

0.430

0.307

0.889

0.443

0.421

TEC1

0.457

0.423

0.347

0.395

0.363

0.366

0.400

0.865

0.392

TEC2

0.422

0.375

0.301

0.375

0.346

0.358

0.405

0.864

0.355

TEC3

0.461

0.380

0.311

0.379

0.346

0.353

0.434

0.856

0.407

TC1

0.372

0.378

0.352

0.359

0.385

0.340

0.412

0.381

0.867

TC2

0.392

0.369

0.307

0.335

0.399

0.358

0.399

0.357

0.860

TC3

0.392

0.335

0.291

0.313

0.365

0.307

0.392

0.417

0.848