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What's trending: An analysis of posts by TikTok users undergoing orthodontic treatment

BDJ In Practice volume 35, pages 24–29 (2022)Cite this article

Abstract

Scope The study examined the content and sentiment of TikTok posts that were posted by users undergoing orthodontic treatment during a two-week period. A total of 307 posts were evaluated. Users undergoing orthodontic treatment post on TikTok mostly after active treatment has finished and usually post about aesthetics. The sentiment of the post is most often positive, and those that are negative, are usually attributed to pain and dislike of the appliances.

Clinical relevance Dental professionals play a critical role in ensuring the orthodontic journey of our patients is a positive one.

Objective The reader should be aware of the nature of posts by users of TikTok undergoing orthodontic treatment This will help better understand what is considered important to orthodontic patients in relation to their treatment and what sentiment they attach to different aspects of their treatment.

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Authors and Affiliations

  1. Mitchelstown Dental Clinic, Mitchelstown, UK

    Clare Murray & Derek Riordan

  2. Department of Paediatrics and Child Health, INFANT Maternal and Child Health Research Centre, Cork University Hospital, Wilton, UK

    Deirdre Murray

  3. College Of Medicine & Dentistry, Birmingham, UK

    Parmjit Singh

Authors
  1. Clare Murray
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  2. Derek Riordan
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  3. Deirdre Murray
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  4. Parmjit Singh
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Correspondence to Parmjit Singh.

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Murray, C., Riordan, D., Murray, D. et al. What's trending: An analysis of posts by TikTok users undergoing orthodontic treatment. BDJ In Pract 35, 24–29 (2022). https://doi.org/10.1038/s41404-022-1710-2

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