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Cherry-picking reviews - the big mistake

BDJ In Practice volume 35, pages 18–19 (2022)Cite this article

John Pemberton and Philip Molden from Working Feedback discuss what Google calls ‘review gating' - or ‘cherry picking' in non-proprietary lingo - and why dental practices shouldn't do it

‘Review gating.' It's not a term everyone has heard but, generically speaking, it's simply choosing to publish only ‘good' reviews - becoming a gatekeeper and controlling what's visible to those outside the practice.

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References

  1. brightlocal. Local Consumer Review Survey 2022. Available online at: www.brightlocal.com/research/local-consumer-review-survey/#what-really-matters-to-consumers-about-reviews (Accessed October 2022).

  2. brightlocal. Review gating. Available online at: www.brightlocal.com/learn/review-management/dos-and-donts/review-gating/ (Accessed October 2022).

  3. Qualtrics. Online reviews statistics to know in 2022. Available online at: www.qualtrics.com/blog/online-review-stats/ (Accessed October 2022).

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Authors and Affiliations

  1. Working Feedback, Botley, United Kingdom

    John Pemberton & Philip Molden

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  1. John Pemberton
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  2. Philip Molden
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Correspondence to John Pemberton.

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Pemberton, J., Molden, P. Cherry-picking reviews - the big mistake. BDJ In Pract 35, 18–19 (2022). https://doi.org/10.1038/s41404-022-1783-y

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  • DOI: https://doi.org/10.1038/s41404-022-1783-y

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