New data released from NHS England shows the number of annual mouth cancer cases in England has reached 9,293. It marks a year-on-year rise, a 37% increase over the past decade, and more than double the number recorded a generation ago. Deaths have also climbed, with 2,970 people losing their lives, up 42% compared with ten years ago.

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The figures have been highlighted by the Oral Health Foundation, which says the latest rise is deeply concerning and comes amid persistently low public awareness of mouth cancer. Research by the charity shows that nearly one-in-four people (23%) do not know it is possible to develop cancer in and around the mouth, while awareness of the most common signs and symptoms is as low as one-in-five (20%).

The charity leads Mouth Cancer Action Month, which carries the theme ‘The Costs of Mouth Cancer.' The campaign aims to highlight how the disease affects not only physical health but also confidence, speech, appearance and finances, alongside the emotional toll on families and carers.

The true cost of mouth cancer isn't just measured in lives lost. It's in the pain, disfigurement and emotional trauma survivors live with every day.

Dr Nigel Carter OBE, chief executive of the Oral Health Foundation, said the new statistics show that mouth cancer is exacting a growing cost on both people and the health system.

Dr Carter says: ‘The true cost of mouth cancer isn't just measured in lives lost. It's in the pain, disfigurement and emotional trauma survivors live with every day. The fact that cases continue to rise while awareness remains so poor is deeply worrying. Far too many people still don't know the warning signs or delay getting help. We're urging everyone to be mouthaware – check your mouth regularly and seek advice if something doesn't feel right.'

Mr Mahesh Kumar, President Mouth Cancer Foundation and Maxillofacial Surgeon said: ‘We're increasingly seeing mouth cancer in people who don't fit the traditional risk profile. While smoking and alcohol remain major risks, the human papillomavirus (HPV) is now linked to many new cases, particularly among younger people. Recognising the signs early – ulcers that don't heal, red or white patches, or unusual lumps in the mouth, head or neck – can make all the difference.'

More information about mouth cancer, including how to engage with the campaign, is available at mouthcancer.org.