Table 1 Key statistics from Alipay’s Da Da Xingqiu (Quiz-game Planet) Food Safety Week2,27,28.
From: What makes smartphone games successful in food information communication?
Timeline | Reach and engagement of the smartphone game |
|---|---|
Day 1 (10 June, 2019) | • Over 3 million people participated |
First 5 days | • 10 million people participated • The participation/click times reached 1.27 billion • 90% of participants shared the food safety knowledge they learned with friends and relatives |
First week | • 12 million people participated • The participation/click times reached 1.7 billion |
