Table 2 Best practice tools and channels for risk communication regarding AFs.
From: A model framework to communicate the risks associated with aflatoxins
Target Audience | Best Practices (Tools and channels) | Case studies | |
|---|---|---|---|
One way communication | Two-way communication | ||
Industry stakeholders | Press release, websites, Publications, advice lines, etc | Public consultations, conferences, meetings and Q/As, etc | • Acrylamide in food26 • Risk assessment on animal cloning9 • Irish dioxin crisis7 |
General public | |||
All audience in general | Fact sheets distribution, Leaflets, T.V, radio, newspaper articles, etc | Infographics and videos on social media (twitter, LinkedIn, Facebook, youtube,) and websites with commenting options. | • Acrylamide in food26 • Communication on food-borne zoonotic diseases5 • Q-fever in the Netherlands: openness and Transparency8 |
Children and adolescents | Leaflets factsheets distribution in schools, and worksheets, etc | Games, quizzes, social media, and interactive guest lectures, etc | • Young et al. 27 |
Adults and elders | T.V. and radio advertisements, posters, newspapers, and leaflets, etc | Social media | • Salt campaign6 |
Low/middle income countries | Radio Jingles, newspapers, Documentaries, communication via information services (Ex vans), dramas, and street plays, etc | Talks at religious gatherings or festivals, Quiz competitions, and community meetings, door-to-door awareness, etc | • India’s National Aids Control Programme28 • Accessing Senegal’s anti-Aids Successes29 • Aflatoxin contamination of staples in Africa11 |
