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A Bayesian perspective on observers’ inference of group norms
  • Published: 02 March 2026

A Bayesian perspective on observers’ inference of group norms

  • Jipeng Duan1,2 na1,
  • Xiuyan Guo3,4 na1,
  • Li Zheng3,4 &
  • …
  • Jun Yin1,2 

, Article number:  (2026) Cite this article

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We are providing an unedited version of this manuscript to give early access to its findings. Before final publication, the manuscript will undergo further editing. Please note there may be errors present which affect the content, and all legal disclaimers apply.

Abstract

Inferring group norms is crucial for adapting behaviors in novel situations, but its underlying basis and computational account remain unclear. This study manipulated the prevalence of norm-consistent behaviors (i.e., straight-line movements) to examine whether and how norm inference is influenced by observed group behavior, exploring its consistency with Bayesian updating, robustness, and independence. The results revealed no significant difference in prior probabilities regarding the existence of group norms across conditions, but posterior probabilities increased with the prevalence of norm-consistent behaviors. Furthermore, the Bayesian inference model outputs positively predicted participants’ judgments, indicating that norm inference aligned with Bayesian updating. Even in the presence of deviant behaviors, norm inference remained consistent with Bayesian principles, demonstrating its robustness. Finally, the study revealed that individuals could infer group norms from observed behaviors, independent of desire inferences. These findings enhance our understanding of how individuals navigate group norms in novel situations.

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Data availability

All data and example trial videos for each condition have been made publicly available via the Open Science Framework and can be accessed at https://osf.io/xtuz9/?view_only=b1a876617e9b46e9bb09bc11569cde4e.

Code availability

Analyses were conducted using R version 4.2.2. All code necessary to replicate the results of this study is publicly available on the Open Science Framework at https://osf.io/xtuz9/?view_only=b1a876617e9b46e9bb09bc11569cde4e.

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Acknowledgements

This work was funded by the Major Project of Philosophy and Social Science Research of the Ministry of Education of China [grant number 22JZD044]; the National Natural Science Foundation of China [grant numbers 32371090; 32171072]; the Ningbo Youth Leading Talent Project [grant number 2024QL028]; the Humanities and Social Sciences Youth Foundation of the Ministry of Education of the People’s Republic of China [grant number 24YJC190047]; the Fundamental Research Funds for the Provincial Universities of Zhejiang [grant number SJWZ2024003].

Author information

Author notes
  1. These authors contributed equally: Jipeng Duan, Xiuyan Guo.

Authors and Affiliations

  1. Department of Psychology, Ningbo University, Ningbo, China

    Jipeng Duan & Jun Yin

  2. Center of Group Behavior and Social Psychological Service, Ningbo University, Ningbo, China

    Jipeng Duan & Jun Yin

  3. Fudan Institute on Ageing, Fudan university, Shanghai, China

    Xiuyan Guo & Li Zheng

  4. Ministry of education (MOE) Laboratory for National Development and Intelligent Governance, Fudan university, Shanghai, China

    Xiuyan Guo & Li Zheng

Authors
  1. Jipeng Duan
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  2. Xiuyan Guo
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  3. Li Zheng
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  4. Jun Yin
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Contributions

X.G., L.Z., and J.Y. were responsible for project administration and supervision; J.D., X.G., L.Z., and J.Y. designed research; J.D. performed research; J.D., X.G., L.Z., and J.Y. analyzed data; J.D. drafted a first version of the manuscript; X.G., L.Z., and J.Y. provided comments and suggestions and edited the manuscript. All authors read and approved the final manuscript.

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Correspondence to Li Zheng or Jun Yin.

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Duan, J., Guo, X., Zheng, L. et al. A Bayesian perspective on observers’ inference of group norms. npj Sci. Learn. (2026). https://doi.org/10.1038/s41539-026-00405-x

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  • Received: 26 October 2024

  • Accepted: 12 February 2026

  • Published: 02 March 2026

  • DOI: https://doi.org/10.1038/s41539-026-00405-x

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