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Local fossil fuel ad ban as a catalyst for global change

Nature Climate Change volume 15, pages 348–350 (2025)Cite this article

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The Hague in the Netherlands was the first city in the world to enact a law prohibiting advertisements for fossil fuel products and services. Although the ban is restricted to The Hague’s jurisdiction, the decision to implement the ban challenges norms and conventions that drive fossil-fuel consumption worldwide and sets an example for other governments to follow.

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Acknowledgements

T.B. and E.K.S. acknowledge funding from the European Union under the Horizon programme (CAPABLE project—grant number 101056891). Views and opinions expressed are however those of the authors only.

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Authors and Affiliations

  1. Department of Psychology, University of Groningen, Groningen, the Netherlands

    Thijs Bouman

  2. Amsterdam Business School, Section Marketing, University of Amsterdam, Amsterdam, the Netherlands

    Jan Willem Bolderdijk

  3. Department of Humanities, Social and Political Sciences, ETH Zürich, Zürich, Switzerland

    E. Keith Smith

Authors
  1. Thijs Bouman
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  2. Jan Willem Bolderdijk
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  3. E. Keith Smith
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Contributions

T.B., J.W.B. and E.K.S. contributed equally to the conceptualization, original draft, review and editing.

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Correspondence to Thijs Bouman.

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The authors declare no competing interests.

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Bouman, T., Bolderdijk, J.W. & Smith, E.K. Local fossil fuel ad ban as a catalyst for global change. Nat. Clim. Chang. 15, 348–350 (2025). https://doi.org/10.1038/s41558-025-02267-4

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