Fig. 4: Perceptive attitudes of respondents towards the information they were exposed to.
From: Measuring the impact of COVID-19 vaccine misinformation on vaccination intent in the UK and USA
a–d, Bars indicate the breakdown of percentage of respondents providing a given response to each follow-up question to explore their perceptions of each image (information) they were exposed to. Respondents were asked whether each image raises their vaccination intent (column 1); contains information they agree with (column 2); contains information they find trustworthy (column 3); is likely to be fact-checked by them (column 4); and is something they will probably share with others (column 5). Rows represent images shown to the UK treatment group (a), US treatment group (b), UK control group (c) and US control group (d). Bars in each graph are ordered top to bottom from images 1 to 5. Those responding with ‘do not know’ were grouped with those saying ‘neither/nor’. The response scale for column 1 has been inverted—from ‘makes less inclined to vaccinate’ to ‘raises vaccine intent’—to facilitate direct comparison across all questions. The relevant questionnaire subsection is shown in the Supplementary Information.
