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The distributional effects of nudges

Nature Human Behaviour volume 6, pages 9–10 (2022)Cite this article

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Nudges are tools to achieve behavioural change. To evaluate nudges, it is essential to consider not only their overall welfare effects but also their distributional effects. Some nudges will not help, and might hurt, identifiable groups. More targeted, personalized nudging may be needed to maximize social welfare and promote distributive justice.

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Authors and Affiliations

  1. Harvard University, Cambridge, MA, USA

    Cass R. Sunstein

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  1. Cass R. Sunstein
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Correspondence to Cass R. Sunstein.

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The author declares no competing interests.

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Peer review information Nature Human Behaviour thanks Linda Thunström and the other, anonymous, reviewer(s) for their contribution to the peer review of this work.

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Sunstein, C.R. The distributional effects of nudges. Nat Hum Behav 6, 9–10 (2022). https://doi.org/10.1038/s41562-021-01236-z

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