Public trust in science is rapidly declining, but scientists can help to rebuild it. By stepping out of the lab, embracing storytelling and engaging directly with communities, scientists can show the human side of discovery and make science more accessible, relevant and trusted in everyday life. The time to act is now!
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A.F.M. has no competing interests to disclose. S.N. is cofounder of Stara Biosciences, serves on the scientific advisory board of Seed Inc.
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Aspen Institute publications about building trust in science: https://www.aspeninstitute.org/programs/science-society/reports-and-publications/
Research!America blog survey: https://www.researchamerica.org/blog/survey-most-americans-cannot-name-a-living-scientist-or-a-research-institution/
Research!America questions: https://www.researchamerica.org/sd_question/can-you-name-any-institution-company-or-organization-where-medical-or-health-research-is-conducted/
Six Degrees from Science Film Website: https://sixdegreesfromscience.com
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Mertz, A.F., Naik, S. Beyond the lab: trust, storytelling and the fight for America’s attention. Nat Rev Immunol 25, 399–400 (2025). https://doi.org/10.1038/s41577-025-01184-z
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DOI: https://doi.org/10.1038/s41577-025-01184-z
