Fig. 3
From: Fundamental social motives measured across forty-two cultures in two waves
Hierarchical clustering of societies based on fundamental social motives measured in Wave 2. The dendrogram illustrates societies’ similarity on overall fundamental social motive (FSM) profiles (N = 6,917 participants) in the Wave 2 data collection. Two countries that branch apart farther from the center are more similar than two countries that branched apart closer to the center. The color of a country’s link represents its membership to a main cluster (two clusters: red and blue), whereas the color of its name represents its membership to a sub-cluster (five sub-clusters). The radar chart next to each cluster of the dendrogram shows average z-scores of each FSM subscale for all countries in that cluster. Subscales are Self-Protection (SPO), Disease Avoidance (DIS), Affiliation (Group) (AFG), Affiliation (Independence) (AFI), Affiliation (Exclusion Concern) (AFX), Status (STA), Mate Seeking (MAT), Breakup Concern (MRB), Mate Retention (MRT), Kin Care (Family) (KCF).
