Figure 2 | Scientific Reports

Figure 2

From: How context alters value: The brain’s valuation and affective regulation system link price cues to experienced taste pleasantness

Figure 2

Brain responses to price cue and experienced pleasantness ratings averaged across N = 30 participants (*p FWE < 0.05). Significant voxels are displayed for visualization purposes in yellow at p < 0.001 uncorrected, and are superimposed on the average anatomical brain image. The [x, y, z] coordinates correspond to MNI coordinates and are taken at maxima of interest. (a) Path a: price cue–related effect on brain activity. The line graphs depict time courses across seconds for activations in the reported [x, y, z] MNI coordinates. The dotted squares denote the 8-second-long wine tasting period. Shaded errors represent confidence intervals (means ± intersubject SEM). (b) Path b: brain activity underpinning experienced pleasantness ratings. Line graphs depict individual variations in path b coefficients (blue lines) with the group regression slope (grey line) for the activations in the reported [x, y, z] MNI coordinates. Grey lines represent confidence intervals (95%). ACC/vmPFC: anterior cingulate cortex/ventromedial prefrontal cortex; antPFC: anterior prefrontal cortex; dlPFC: dorsolateral prefrontal cortex.

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