Figure 4 | Scientific Reports

Figure 4

From: How context alters value: The brain’s valuation and affective regulation system link price cues to experienced taste pleasantness

Figure 4

Whole-brain moderation of the price cue–related effect (path a) during wine tasting in a subset of N = 17 participants. The yellow and orange voxels depict significant brain activation by experienced reward during an independent monetary decision-making task, and are displayed at a threshold of p FWE < 0.05 corrected for multiple comparisons on the cluster level. Blue voxels depict brain regions of the BVS that were positively moderated by the reward-related activation of the BVS during the monetary decision-making task. They are displayed at a threshold of p < 0.001 uncorrected at the voxel level for visualization purposes. The path a coefficient corresponds (SEM) to the moderated price cue effect on the vmPFC activation (**p < 0.01, two-tailed), highlighted by a dark blue circle. All voxels are superimposed on the average anatomical brain image. The scatterplot shows the correlation between the vmPFC path a response (p FWE < 0.05) and the reward-related BVS response.

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