Figure 6 | Scientific Reports

Figure 6

From: Associating a product with a luxury brand label modulates neural reward processing and favors choices in materialistic individuals

Figure 6

Description of the experimental task. Participants first saw the item with its brand during 4 seconds; then they were asked to assess how much they liked the item by moving the slider from −100 (I really don’t like it) to +100 (I really like it). They could answer during maximum 5 seconds. Then, a fixation cross was displayed during 1 to 5 seconds, so that the time between the evaluation and the next trial lasted maximum 10 seconds. Neuroimaging volumes were acquired continuously during the task.

Back to article page