Table 1 Behavioural results, main effects and interactions.

From: Associating a product with a luxury brand label modulates neural reward processing and favors choices in materialistic individuals

Fixed Effects

b

SE

p-value

Intercept

−0.008

0.069

0.908

Brand

0.299

0.059

0.001***

Liking

0.629

0.057

0.001***

Materialism

0.007

0.050

0.879

Brand × Materialism

0.147

0.051

0.004**

Brand × Liking

0.005

0.567

0.928

Liking × Materialism

0.036

0.050

0.468

Brand × Liking × Materialism

0.032

0.05

0.526

Random Effects

σ2

SE

 

Participants

Intercept

0.001

0.001

 

Images on the left

Intercept

0.113

0.4336

 
  1. Summary of mixed-effects model analyses for predicting item choices as a function of Liking, brand and materialism. ***p < 0.001; **p < 0.01.
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