Table 3 Interaction Effect for Least liked > Most liked * Luxurious > Non-luxurious.

From: Associating a product with a luxury brand label modulates neural reward processing and favors choices in materialistic individuals

Region Name

Side

MNI

FDR, p < 0.05, k = 50

X

Y

Z

Z value

Number of voxels

Posterior Cingulate

L

−6

−54

16

Inf

2240

 Anterior cingulate

L

−8

−42

6

  

Postcentral Gyrus

L

−38

−26

60

7.36

352

VMPFC

L

−10

36

−10

7.10

2362

Caudate

L

−8

10

−2

6.48

 

Superior Frontal Gyrus

L

−22

40

48

6.07

654

Precuneus

L

−32

−72

40

5.88

678

Middle Temporal Gyrus

L

−64

−2

−18

5.70

419

Precentral Gyrus

R

36

−22

62

5.37

145

 Superior Frontal Gyrus

R

20

−12

66

  

Putamen

L

−24

0

2

5.34

165

Caudate

R

10

14

2

5.27

 

Middle Frontal Gyrus

R

28

34

−10

5.18

150

Parahippocampal Gyrus

R

28

−30

−18

5.10

318

Insula

L

−40

−4

4

5.08

78

Cuneus

L

−10

−94

4

5.01

125

Middle Frontal Gyrus

L

−36

32

20

4.78

110

Inferior Temporal Gyrus

R

60

−8

−22

4.50

128

Middle Temporal Gyrus

R

40

−68

22

4.10

130

  1. Mean cluster location and local maxima of BOLD signal change for disliked compared with liked in interaction with luxurious compared to non-luxurious condition in the fMRI Liking task (p < 0.05, FDR corrected, k > 50).