Figure 2
From: The Neural Basis of Changing Social Norms through Persuasion
Behavioral Results. Left, The effects (β weights) on the degree of attitude change for positive (NI) and negative (ND) persuasion, initial attitudes, and familiarity to targeted norms. Right, The effects on the degree of attitude change for positive (BI) and negative (BD) persuasion, initial attitudes, and familiarity to targeted beliefs. Error bars depict SEM; + p < 0.1, *p < 0.05, **p < 0.01.
