Figure 4

Distinctive MPFC subregions encoding the values of social versus non-social products. The parametric modulation analysis using subject-specific value parameters revealed (A) ventral clusters (ACC: x = −4, y = 42, z = −8, Z = 4.32; x = −4, y = 44, z = 8, Z = 3.53) for the social product condition, and (B) dorsal clusters (dmPFC: x = −2, y = 38, z = 38, Z = 3.28; x = −4, y = 22, z = 50, Z = 4.34) for the non-social product condition. (C) Greater value-related activity was observed for social (S) versus non-social (NS) product conditions in the ventral clusters and the opposite pattern in the dorsal subregions in the OBS group. (D) No such spatial segregation between the ventral and the dorsal MPFC subregions was found in the CON group.