Figure 3

Climate change is a more salient threat on Internet than invasive alien species, especially among threatened species. Relative Internet salience of climate change and invasive alien species in relation to threatened and non-threatened species from United Kingdom, France and Germany. Relative Internet salience was expressed as the mean number of webpages retrieved by Internet search within each of the countries for the scientific name of a species and the particular threat, divided by the number of webpages retrieved by searching for the scientific name only.