Figure 3
From: Self-competence increases the willingness to pay for social influence
Payment relation to evidence uncertainty. (A) In Experiment 4 the option to pay was shown after the participant and rival had given their advice but before the coin location was revealed. Note that the rest of the stages were the same as experiment 1 (Fig. 1). (B) We formalised outcome uncertainty using the grid information entropy. (C) Payments in Experiment 4 were related to outcome uncertainty, as revealed by mixed-effect logistic regressions. When participants were ignored, they were more willing to pay when uncertainty was low; this demonstrates that payment was aimed at promoting one’s ability when the participants’ prospective success is high. Error bars indicate standard error of the means (SEM).
