Figure 5
From: Involvement of bilateral insula in brand extension evaluation: an fMRI study
Brain regions revealing significant activations with the positive or negative evaluation of brand extension. (a) Twenty slices of the coronal view showing significant activations in either Positive > Negative or Negative > Positive contrast (FWE corrected, p < 0.05, cluster size > 10). Bilateral activations are observed in cerebellum, precentral gyri, postcentral gyri, insula, and putamen; (b) Left insula shows significant activation in Positive > Negative contrast (FWE corrected, p < 0.05, cluster size > 10) and (c) Right insula shows significant activation in Negative > Positive contrast (FWE corrected, p < 0.05, cluster size > 10).
