Figure 1
From: Personality similarity predicts synchronous neural responses in fMRI and EEG data

Experimental paradigms. Subjects completed personality questionnaires and viewed content while neural data were acquired. Inter-subject personality similarity was calculated using Euclidean distance between subjects’ personality traits (center). In the fMRI study (left), subjects watched a series of videos while being scanned. Temporal fluctuations in spatially-averaged response magnitudes and in spatially-distributed response patterns were extracted from each brain region and subject. These time series were used to compute pattern- and magnitude-based neural synchrony measures for each unique dyad. In the EEG study (right), subjects saw a series of images while data were acquired from their brain. After preprocessing—filtering and artifact removal—the data from pairs of subjects were linearly projected to a transformation that maximizes the correlation between the two individuals in component-space. Averaging the correlation between each pair of components, and, following, across all images viewed, yields a quantitative estimation of the synchrony among the dyad. Simultaneous acquisiton of eye tracking data allowed for parallel comparison of each individual’s scanpath and an estimation of the similarity in viewing trajectories. The images depicted in the figure are different from those shown to participants and were chosen as copyright-free equivalents.