Figure 1

An example task screen (left) and the underlying network structure of the task (right). Left: A horizontal array of colored boxes represents the choices made in the last round. The choices of players not neighboring in the network are greyed out. In the example, players V, N, and R are visible to focal player E, who has been assigned the target to sway the group to blue. Only individuals incentivized to be opinionated about a specific target color saw the information about the extra reward and target color (dashed box). Right: Visualization of the underlying network structure. Note that this information was NOT visible to players. Node colors represent players’ choices in the last round, and the triangle node shape represents the incentivized individual.