Table 1 The demographic information of Study 1a.

From: The role of scarcity promotion and cause-related events in impulse purchase in the agricultural product live stream

Items

 

Frequency

Percentage(%)

Gender

Male

44

44.90

Female

54

55.10

Age

18–25

50

51.02

26–35

40

40.82

36–45

6

6.12

Over 45

2

2.04

Monthly disposable income

Under 1000

10

10.20

1000–2000

21

21.43

2001–3000

11

11.22

Over 3000

56

57.15

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