Table 4 The demographic information of Study 1b.

From: The role of scarcity promotion and cause-related events in impulse purchase in the agricultural product live stream

Items

 

Frequency

Percentage(%)

Gender

Male

25

36.80

Female

43

63.20

Age

18–25

62

91.20

26–35

6

8.80

36–45

0

0

Over 45

0

0

Monthly disposable income

Under 1000

11

16.18

1000–2000

28

41.18

2001–3000

7

10.29

Over 3000

22

32.35

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