Table 2 Sample description.

From: The effect of customer satisfaction on floral product purchase behavior, evidence from Shanghai, China

Variables

Category

Frequency

Proportion (%)

Variables

Category

Frequency

Proportion (%)

Gender

Male

358

42.72

Career

Employees of enterprises and institutions, civil servants

370

44.15

Female

480

57.28

Other

468

55.85

Domicile

Local

329

39.26

Family populati-on

1 person

58

6.92

Field

509

60.74

2 people

130

15.51

Age

25 years old and below

161

19.21

3 people

286

34.13

26–35 years old

271

32.34

4 people

163

19.45

36–45 years old

160

19.09

5 or more

201

23.99

46–55 years old

128

15.27

Family monthly income

Less than 5000 RMB

47

5.61

55 years old and above

118

14.08

5000-9999RMB

198

23.63

Education

Elementary school and below

43

5.13

10,000-14999RMB

227

27.09

Junior High School

190

22.67

15,000-19999RMB

82

9.79

Junior High/High School

182

21.72

20,000 yuan and above

284

33.89

Specialty

152

18.14

    

Undergraduate

203

24.22

    

Graduate Students

68

8.11

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