Table 5 Binary logit estimation of the effect of satisfaction on flower purchasing behavior.
| Â | Logit | |
|---|---|---|
Whether to buy flowers regularly | ||
Coefficient | Standard error | |
Species diversity satisfaction | 0.164 (1.03) | 0.16 |
Quality satisfaction | 0.080 (0.47) | 0.17 |
Packaging satisfaction | 0.118 (0.70) | 0.17 |
Service satisfaction | 0.296* (1.77) | 0.17 |
Price satisfaction | − 0.516*** (− 3.34) | 0.15 |
Convenience satisfaction | 0.030 (0.20) | 0.15 |
Promotion methods satisfaction | − 0.412*** (− 2.84) | 0.15 |
Gender | 0.134 (0.75) | 0.18 |
Domicile | 0.403** (2.14) | 0.19 |
Age | − 0.010 (− 1.36) | 0.01 |
Education | − 0.205*** (− 2.78) | 0.07 |
Occupation | − 0.115 (− 0.61) | 0.19 |
Family population | − 0.014 (− 0.21) | 0.06 |
Family monthly income | − 0.014 (− 0.21) | 0.07 |
_cons | 0.412 (0.65) | 0.64 |
N | 838 | Â |
