Table 1 Parameter setting and meaning.
Parameter | Meaning | Parameter | Meaning |
|---|---|---|---|
\(x\) | Probability/willingness of e-commerce platforms to support express packaging recycling | \(B_{1}\) | The benefits of e-commerce companies using green express packaging |
\(y\) | Probability/willingness of consumers to participate in express packaging recycling programs | \(B_{2}\) | The benefits of e-commerce companies using ordinary express packaging |
\(z\) | Probability/willingness of e-commerce companies to use green packaging | \(W_{1}\) | The cost of e-commerce companies using green express packaging |
\(D\) | Virtual incentives provided by e-commerce platforms to consumers participating in recycling | \(S\) | Psychological satisfaction of consumers participating in express packaging recycling |
\(F\) | E-commerce platform transfer payment subsidy for e-commerce enterprises | \(W_{2}\) | The cost of e-commerce companies using ordinary express packaging |
\(\theta\) | Commission discount coefficient of e-commerce platforms for e-commerce companies | \(L_{1}\) | Costs for consumers to participate in packaging recycling |
\(C_{1}\) | The cost of e-commerce platform to provide support | \(\mu\) | The basic commission coefficient for e-commerce companies to enter the e-commerce platform |
\(G_{1}\) | The benefits of e-commerce platforms when they choose to support | \(\kappa\) | Pass-through factor for the cost of green express packaging(from E-company to consumer) |
\(C_{2}\) | Costs when the e-commerce platform is not supported | \(\beta\) | The additional profit factor of e-commerce companies When e-commerce companies use green packaging and consumers participate in packaging recycling |
\(G_{2}\) | Profits when the e-commerce platform does not support | Â |
