Table 4 Policy means and conclusions related to parameter changes.
Parameter change (policy instrument) | Main conclusion |
|---|---|
\(S > L_{1} \cap\) Virtual reward↑ | The enthusiasm of consumers to participate in express recycling increased, and was not affected by the initial choice intention |
\(S < L_{1} \cap\) Virtual reward↑ | Depends on the initial willingness to choose, media/high initial willingness to choose can increase the enthusiasm of consumers to participate in express packaging recycling |
Single transfer subsidy↑ | E-commerce enterprises can be encouraged to choose green express packaging, but the strategy is not sustainable |
Commission factor discount for platform entry↓ | It can encourage e-commerce enterprises to choose green express packaging, policy sustainability is strong |
Mixed means (transfer subsidy↑ + commission factor discount ↓) | Moderate transfer payments and lower commission discounts can achieve similar incentive effects, and the policy sustainability is modest |
Cost transfer coefficient↓ | Consumers are more active in taking part in express package recycling |
Additional income of e-commerce enterprises↑ | The strategy appears oscillating instability phenomenon |
Consumer intangible benefits/psychological satisfaction↑ | The policy remains in the participating state |
The cost of green express packaging↑ | The enthusiasm of e-commerce enterprises to use green express packaging is reduced |
Platform support revenue↑ | Increased enthusiasm for platform support |
Income from the use of green express packaging by e-commerce enterprises↑ | Both platform support and consumer engagement are less motivated |
