Table 2 Measurement items and indicators of model fit.

From: Encouraging adoption of green manure technology to produce clean rice product

Variable

Cronbach’s alpha

Composite reliability

Average variance extracted (AVE)

P values

Intention towards using green manure

0.930

0.955

0.877

0.001

Attitude towards green manure

0.910

0.930

0.689

0.001

Moral norms of green manure

0.907

0.935

0.783

0.001

Perceived behavioral control on using green manure

0.555

0.768

0.526

0.001

Subjective norms towards application of green manure

0.812

0.888

0.727

0.001

Trialability of green manure

0.772

0.868

0.686

0.001

  1. Acceptable values for the reported indices: Alpha > 0.7; p < 0.01; CR > 0.7; and AVE > 0.5.
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